Collaboration with International Brands: Matsushita (JAPAN), Schick Energizer Company (USA), Luv’n’Care (USA), Pigeon Corporation (JAPAN), The Princeton Review (USA). RAL promoters are Joint promoters of NIPPO Batteries company limited (a BSE listed company). Promoters have decades of experience in managing JVs with top fortune 100 companies such as Matsushita, Ericsson, Daewoo etc.
Catering to diverse formats and deep reach - more than 500,000: Retail Outlets covered through 350 distributors across the country, covering the smallest village grocery shops to Mega Lifestyle Chains, electrical and solar outlets and Hyper Markets in Metros. Deep coverage into NGOs, MFIs, Social Impact organizations, Government sectors and other Institutional/Corporate Trade as well as exporting in Bangladesh, Iran, Pakistan, Nepal, Bhutan and Sri Lanka. A dedicated rural sales and service team to focus on creating and managing rural entrepreneurs who sell and serve the deepest interiors of the country.
Human Resources: A robust manpower of 400 plus salesman.
ERP: An online ERP connecting all our warehouses with the head office to the distributor point to gather information for effective sales, service, inventory planning and execution.
Catering to diverse product categories: Like Portable Energy, Personal Grooming, Solar Products, LED and Child Care Products.
Innovation: No other company does this! Our own fleet of 100+ Vans visits innermost part of Rural India to sell our range of products. Thus making our distribution the most cost-effective.
Manufacturing, R&D, Patents: Group has strong expertise in Manufacturing across different product lines with manufacturing plants in North and South India. All our solar and LED products are designed by our internal R&D team. Group has patents on the majority of its solar range of products.
100 Cycle salesman: Covering suburbs of cities where outlets are hard to reach. Group has expertise in Manufacturing, Marketing, Sales & Distribution.
Tablet: Tablet is powered by Android and we have our in-house software used by all our sales staff to take real-time market orders and give new product demos to the retailers online. This product is connected to our ERP for us to get immediate information on the market operations.
Deep: In Rural & Semi-urban (B & C towns) is extremely strong, covering all villages over 2000+ population.
Brands: Having marketing & distribution of 7 Brands of which we own 5 Brands.