Ral Consumer Products Limited
Ral Consumer Products Limited
Okhla, New Delhi, Delhi
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Custom Profile

Our Excellence

Our Excellence is:
  • Catering to diverse product categories like Portable Energy, Solar Products, LED and Child Care Products.
  • Supplying to diverse formats ranging from grocery outlets, pharmacies, modern trade centers, canteen stores department, baby shops, toy shops, NGO's, government sector and others.
  • Actively involved in international trade while exporting products to Bangladesh, Iran, Pakistan, Nepal, Bhutan and Sri Lanka.
  • Innovation at its best? Our fleet of 150+ Vans reaches out to remotest parts of the rural India making our range of products readily available to inhabitants there. This makes our distribution channel very effective and strong.
  • Our group has expertise in manufacturing, marketing, sales, and distribution. Around 100 salespersons cover suburbs of cities on cycles where outlets are out of reach.
  • Deep penetration in rural and semi-urban (B & C towns) areas, covering all villages with over 2000+ population.
  • Managing marketing and distribution of 5 Brands out of which 3 brands are self-owned.
  • RAL Consumer Products Ltd. promoters are joint promoters of Nippo Batteries Limited (A BSE listed company).
  • Promoters have decades of experience in managing joint ventures with top fortune 100 companies such as Matsushita, Ericsson, and Daewoo.

Our Strengths

Our Strengths are:
  • Collaboration with International Brands: Matsushita (JAPAN), Schick Energizer Company (USA), Luv’n’Care (USA), Pigeon Corporation (JAPAN), The Princeton Review (USA). RAL promoters are Joint promoters of NIPPO Batteries company limited (a BSE listed company). Promoters have decades of experience in managing JVs with top fortune 100 companies such as Matsushita, Ericsson, Daewoo etc.
  • Catering to diverse formats and deep reach - more than 500,000: Retail Outlets covered through 350 distributors across the country, covering the smallest village grocery shops to Mega Lifestyle Chains, electrical and solar outlets and Hyper Markets in Metros. Deep coverage into NGOs, MFIs, Social Impact organizations, Government sectors and other Institutional/Corporate Trade as well as exporting in Bangladesh, Iran, Pakistan, Nepal, Bhutan and Sri Lanka. A dedicated rural sales and service team to focus on creating and managing rural entrepreneurs who sell and serve the deepest interiors of the country.
  • Human Resources: A robust manpower of 400 plus salesman.
  • ERP: An online ERP connecting all our warehouses with the head office to the distributor point to gather information for effective sales, service, inventory planning and execution.
  • Catering to diverse product categories: Like Portable Energy, Personal Grooming, Solar Products, LED and Child Care Products.
  • Innovation: No other company does this! Our own fleet of 100+ Vans visits innermost part of Rural India to sell our range of products. Thus making our distribution the most cost-effective.
  • Manufacturing, R&D, Patents: Group has strong expertise in Manufacturing across different product lines with manufacturing plants in North and South India. All our solar and LED products are designed by our internal R&D team. Group has patents on the majority of its solar range of products.
  • 100 Cycle salesman: Covering suburbs of cities where outlets are hard to reach. Group has expertise in Manufacturing, Marketing, Sales & Distribution.
  • Tablet: Tablet is powered by Android and we have our in-house software used by all our sales staff to take real-time market orders and give new product demos to the retailers online. This product is connected to our ERP for us to get immediate information on the market operations.
  • Deep: In Rural & Semi-urban (B & C towns) is extremely strong, covering all villages over 2000+ population.
  • Brands: Having marketing & distribution of 7 Brands of which we own 5 Brands.
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Reach Us
Sandeep Singh (Manager)
B-7/2, Okhla Industrial Area, Phase 2
New Delhi- 110020, Delhi, India



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